What is SEO and Why is it Important?

Search engine optimization, or SEO, is an important part of any digital marketing strategy. By understanding what SEO is and how it works, business owners can make informed decisions about their website’s performance. Let’s take a closer look at what exactly SEO is and why it’s important for businesses. 

What Is SEO? 

SEO stands for “search engine optimization” and refers to techniques used to increase the visibility of a website in search engines such as Google or Bing. It involves optimizing webpages with keywords, backlinks, meta descriptions, and other elements that make it easier for search engines to understand what the page is about. This ensures that when people search for a particular term or phrase, your website appears near the top of the list of results.