Case Study:
HubSpot
Implementation
Client
Project
The objective of implementing the HubSpot CRM was to provide BW Construction & Custom Homes LLC with a comprehensive solution to manage its sales, marketing, and customer service processes.
Disciplines used
HubSpot Implementation
Client Background
BW Construction & Custom Homes LLC is a custom home building, site cleaning, and grading construction company specializing in commercial and residential construction, renovation, and remodeling. The company was looking for a better way to manage its sales, marketing, and customer service processes to improve its overall efficiency and customer experience.
The Challenges
BW Construction & Custom Homes LLC was looking to configure the HubSpot CRM to manage leads, contacts, and deals. They also wanted to develop and implement a content marketing strategy to attract and engage potential customers, set up automated email marketing campaigns to nurture leads, and integrate the HubSpot platform with other tools used by BW Construction & Custom Homes LLC.
Services + Process
Assessment and Planning
Implementation and Training
First, DigiWebHelp (DWH) assessed BW Construction & Custom Homes’ sales, marketing, and customer service processes to find areas for improvement and automation. Next, DWH developed a plan tailored to their unique needs. This included defining BW Construction & Custom Homes’ sales and marketing funnel, creating buyer personas, developing content marketing strategies, and configuring HubSpot’s CRM and other tools.
With a solid and strategic plan in place, DWH began configuring the HubSpot platform to meet BW Construction & Custom Homes’ specific needs. This entailed setting up a CRM for managing leads, contacts, and deals, integrating custom fields and properties, and providing seamless integration with other tools. After launching content marketing and email campaigns to nurture leads, DWH’s skilled staff provided training and continuous support to ensure the optimal use of HubSpot’s features.
Results
BW Construction & Custom Homes’ sales, marketing, and customer service domains are managed more efficiently with HubSpot’s integrated platform. The HubSpot CRM boosts lead, contact, and deal management. Targeted campaigns provide appeal to and engagement with prospects. Integration with BW Construction & Custom Homes’ existing tools improves productivity. Our excellent training in using the HubSpot CRM also helps the client in making the most out of the platform’s numerous features.
In conclusion, the HubSpot implementation project has been a success, meeting the project objectives and providing BW Construction & Custome Homes with a comprehensive solution to manage its sales, marketing, and customer service processes. The HubSpot platform has helped improve efficiency and productivity, while also improving the customer experience.
